Tappytoon is a leading digital platform for webtoons and comics, providing a diverse range of content to a global audience. Our mission is to deliver captivating stories and foster community engagement through innovative digital experiences.
Tappytoon is seeking a driven and creative Social Media Marketing Manager to join our Marketing team. This position presents a unique opportunity to immerse yourself in the webtoon industry. As a Social Media Marketing Manager, you will be instrumental in creating compelling content that enhances engagement and supports our brand's growth.
About the Role
You'll shape Tappytoon's voice on social media. We're looking for someone who reads webtoons, understands fandom, and has the craft to translate both into content that drives real growth.
Key Responsibilities
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Content Marketing Strategy
Develop and execute effective (organic and paid) social media content strategies to drive user acquisition and re-engagement.
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Performance Analysis
Track, analyze, and optimize content performance using key metrics and insights.
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Hands-on Content Creation
Create and design engaging static marketing assets for both paid and organic social media campaigns.
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Cross-Team Collaboration
Collaborate closely with PR, content, performance marketing, and video managers to ensure alignment in messaging and creative direction across campaigns.
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Trend & Market Research
Monitor and stay up to date with webtoon community trends, conversations, and audience insights.
Minimum Qualifications
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3+ years of experience in content marketing
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Hands-on experience creating visual content with image and video editing tools (e.g., Photoshop, Illustrator, Premiere Pro, Figma, CapCut)
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Proven experience managing multiple social media platforms targeting global audiences
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Native-level English proficiency with a strong passion for webtoons
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Strong copywriting and storytelling skills
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Strong understanding of social media trends, algorithms, and best practices
Preferred Qualifications
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Basic knowledge of marketing data analysis (e.g., Meta Ads Manager)
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Video editing and short-form content creation experience
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Experience in media and entertainment content
Hiring Process
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Resume Review > Portfolio Review > 1st Interview > 2nd Interview > Offer negotiation
